Tag: mobile-advertising
Google’s Mobile Advertising Strategy
WE already have seen that Google’s Android SmartPhone Platform has captured a whopping 44% Marketshare globally. In Media Post Search Insider Summit in December, Google’s Michael Slinger, Director of Mobile Advertising spoke about the roadmap and here is an except of the same. Usage from Non-PC / Laptop Platforms: In…
How InMobi is Competing Apple & Google on Mobile Advertising Turf ?
Late last month we reviewed the Business Model of a startup from India InMobi – competing with Global Technology Giants in the mobile Advertising Vertical. WE would like to peek into how the company is staying competitive to wade off competition from Google and Apple and continue to grow stronger…
InMobi – A Threat to Google in Mobile Advertising + Review
We have been hungry to write about a Hot Bleeding Edge technology Startup from India and it is InMobi – which runs the world’s second-largest mobile advertisement network after Google’s adMob. InMobi was among the earliest entrants in this segment and hence the company continues to benefit from the rapid…