Convergence India

WE already have seen that Google’s Android SmartPhone Platform has captured a whopping 44% Marketshare globally. In Media Post Search Insider Summit in December, Google’s Michael Slinger, Director of Mobile Advertising spoke about the roadmap and here is an except of the same. Usage from Non-PC / Laptop Platforms: In…

We are all fully aware that Indians do not buy much online due to trust issues regarding fulfillment of transaction, quality of goods & services delivered and secure payment methods for the transaction to complete. In 2010, Flipkart started offering cash on delivery which became a huge success as much…

We have already written on why Indian Consumers are not ye jumping to the 3G Signal 🙂 Summarizing, here are the key challenges for adoption of 3G in India. 2.5G / Edge Data Connection Good Enough – Did you know that Accessing social networking sites such as Facebook.com drives a…

Late last month we reviewed the Business Model of a startup from India InMobi – competing with Global Technology Giants in the mobile Advertising Vertical. WE would like to peek into how the company is staying competitive to wade off competition from Google and Apple and continue to grow stronger…

Way2SMS is a really good FREE Web to Mobile messaging Platform in India [ Disclaimer – We use it regularly and are quite surprised by the Speed @ which they deliver our messages] Way2SMS has launched an innovative Advertising Platform and offering consumers Free Mobile Re-charge. [90% of Mobile users…

Despite incumbents raised Voice Call prices in India, Uninor took a dare devil step to reduce tariffs with its iGain series of Special Tariif Vouchers. Just yesterday, Reliance Communications launched bucket plans (fixed number of minutes for a certain price) – Reliance Mera Pack targeted at heavy users across nearly…

Airtel and other old telecom players Idea / Vodafone have embarked on a strategy to push under-utilized 3G networks. They are probably pulling a business strategy leaf out of developed markets where there is no disparity between EDGE and 3G-based data pricing. One interesting thing we observed is 2.5G (EDGE)…

There has been a secular shift in the ad-spend mix, from traditional media to new media such as the internet. The resilience in online advertising growth is evident from the fact that internet advertising continued to grow during the 2008-09 slowdown in global economic growth, despite a global ad-spend decline….