Indians are increasingly becoming Net Savvy even with poor Internet penetration in India. In a recent study, it is found that Indians are purchasing books, travel tickets and hotel reservations online.
According to Federation of Hotels and Restaurants Association of India’s (FHRAI) hotel industry survey, the percentage of hotels (only branded category / hotel chains) using websites as distribution channel for selling rooms increased from 33.2% in 2005 to 77.3% in 2006.
In another study, Oxford Bookstore reports that, its online sales are almost doubling YoY. eBay India sells a book every 18 minutes. IndiaPlaza and FirstandSecond have also witnessed similar trends.
It definitely makes sense to BUY books, tickets and hotel reservations online because of the pathetic state of city Infrastructure [Parking /Traffic / Pollution etc].
