Category: web-software
Online Advertising – Exponential Growth
The Online Advertising market in India is set for an explosive growth within the next 3 years. With the Government striving hard to reach broadband targets and adding more Indians online, brands, portals, services etc are all joining the bandwagon. The Online Advertising market is set to touch Rs 2,500…
Google’s Loss is Yahoo’s Gain
June-2008, was a totally different month when we saw Google actually shed search market share by 0.3% which was grabbed by rival Yahoo!. [If comScore data can be believed,we don’t]. On the other hand Redmond giants Search Marketing gimmick of cash back has taken off as the company gained 0.7%…
Education Infotainment Portals – Big Business in India
Social Networks in India like BharatStudent and MingleBox which started off to connect the Indian Youth have included the most sought after modules to attract more individuals to their platform – Education Information hence changing the theme of their portals to Education Infotainment from mere Entertainment and Social Connection. Education…
Social Networks Monetization – Unimpressive
Social Networks will have an uphill task monetizing its users’ generated content. According to an estimate by eMarketer, world wide social network ad spending by advertisers will be mere $ 2 bn in 2008 [Google’s Net Profit for one quarter]. Gone are those days of empty promises by Coke sponsoring…
Hindustan Times – Migrating from Print to Internet
Times Group was the first to realize the growth of Internet and the influence it will have on the society and impact on its bottom line. Hindustan Times realized it only lately and is venturing into the Web world now. It already has DesiMartini a Web 2.0 company in its…
Sulekha + Bloggers = Next Generation Publishing
ibibo was the first one to reward bloggers [distributed Rs1.5 crore] encouraging them to produce original content. Sulekha, another Web 2.0 startup focused on Indian and the NRI community has now come up with a new idea [actually borrowed from Google’s YouTube profit sharing] to publish books about bloggers’ original…
Microsoft + NDTV to Monetize Facebook users in India
Microsoft, still struggling [since 2003] to come up with a competitive online advertising platform like AdSense is using its money muscle and marketing prowess to strike Ad deals. Microsoft has joined hands with NDTV to monetize Facebook users in India. Advertising on Social Networks may not need contextual targeting and…
Valuation of FutureBazaar.com + Komli + MapMyIndia Funding
Future Bazaar is an Internet Venture of Pantaloon Retail India Ltd. Recently, Sherpalo Ventures and Kleiner Perkins picked up 15% stake in the company for an undisclosed sum putting the valuations in question. We are in receipt of a report by Morgan Stanley[MS] from which we deduce the value of…