Author: Webmaster
Comparison of 3G Android Phones – Vodafone Smart vs Idea Blade / ID-280 SmartPhones
As Indian Telecom Operators penetrate the 3G Market from Cities towards Rural Villages, they want every Indian to get a taste of High Speed Data. Idea Cellular disrupted the 3G SmartPhone market by launching Android Devices late last month. Today, Vodafone accelerated the War with launch of Vodafone Smart 3G…
Katrina & Shahrukh at the top of Airtel Mobitude 2011
Airtel Mobitude 2011 captures preferences of over 165 million mobile users with complete analysis of music, images, video downloads and data traffic on mobile devices in India. In the Bollywood segment, Katrina Kaif and King Khan maintains the leading position in the category of images downloaded this year. Despite several…
Voice over LTE – What’s Stopping it from being used for Mobile Voice Calls ?
Voice Over LTE (VoLTE) has emerged as a preferred solution, but there are no clear-cut standards for designing VoLTE systems. State of LTE For Voice – LTE is both a boon (for data) and bane (for voice) – standards for provisioning voice over LTE have not crystallized. Headroom for disruptive…
Why are Indians not Subscribing to 3G Data / Voice / Video Services yet ?
Its been almost 11 months since the 3G rollout began in India from Tier-I cities to Towns and Villages. However, adoption of 3G has been disappointing. Thus to satiate our minds, we ran a survey to get the impulse of the Telecom Consumer on why they were not subscribing to…
LetsBuy on Competition + Pricing & Margins + Logistics for Future Growth
The Journey of LetsBuy began with “word of mouth” recommendations and search-engine-based advertisements. On the day they launched, they had about 10-15 orders worth Rs40,000. How did they Ward off Competition ? Dilution of brand is a risk that many e-commerce websites face. Indiatimes, Ebay, etc., are marketplaces and feature…
Interactive Avenues – Agency Based Advertising Solutions
Interactive Avenues is a full service Advertising agency and is among the largest with an employee base of 150 people. Primary Services offered are media planning and creative roles as an agency in traditional media. That is only a part of the services offered by Interactive Avenues. In addition to…
IndiaMart – The B2B / SME Online Channel of India
IndiaMART began as a web services company in the mid-1990s. It started offering a standardised web design service to SMEs at a lower price point to differentiate itself in a crowded marketplace. Its template-based approach reduced the time taken to develop professional-looking websites, leading to its services gaining traction. Subsequently,…
SnapDeal is about Analytics + Marketing – How the Company is Different ?
Rohit Bansal and Kunal Bahl founded SnapDeal – India’s Largest Coupon Deals Marketing Company. Here directly from the founders on how they are different and leading this segment of the market. What is keeping SnapDeal Alive and Kicking ? Rohit is an analytics person and Kunal a marketing person. They…