The Mobile Value Added Services – VAS market is estimated to be $ 700 mn for the current year and is likely to touch $3 bn by 2012 according to Nitish, CEO of Nazara Technologies.
Mobile Gaming is likely to grow at 100% YoY. The latest trends include the 3G phones with larger screen and multimedia experience. Improving GPRS network is enabling consumers to play multiplayer games on mobile phones. Thanks to 20-20 cricket league Indian consumers are increasingly asking for mobile games based on Cricketers or sports celebrities.
Lack of content localization, preferences for basic handsets that do not support MMS and large pool of pre-paid subscribers relying on small recharges are deterrent for value added service providers as they can use none of their applications.
