We all know that Google and Yahoo! have been aggressively spending on research to get a pie of the worlds largest mobile markets – India and China.
Finally, Google has announced that it is testing Mobile Ads in India. So the next time when you use your mobile to search on Google, chances are that you might see a small ad next to search results. The ad can be in the form of a hyperlink or click-to-call ad.
This clears my doubts on where click-to-call ad reserach of Google is being deployed. But I wonder how many Indians are using GPRS and how many of them use Google from their mobile ? This is unlikely to kick-off until 3G becomes the order of the day in India.